What the Planner Gets Wrong
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Nailing the balance between tending to a core business and building out new lines is the key, explained McKinsey senior partner Greg Kelly. “If you don’t grow in your home market, in your core category, you’re highly likely to underperform,” he told Fortune. “So it is necessary. It’s just not sufficient. It was really reinforced to us that it’s got to be those multiple engines that make you much more likely to outperform.”
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此后，随着抖音、快手、小红书等内容平台的强势崛起，家电流量的入口更被进一步打散，裂变出直播带货、内容营销等新模式，让家电销售的逻辑从“人找货”变成了“货找人”。
Mog’s type system is small and strict:。业内人士推荐新收录的资料作为进阶阅读