Second, its asset-light franchising model enabled rapid expansion. Franchised stores accounted for more than 95% of the total, and 97.2% of revenue came from selling ingredients to franchisees and collecting service fees. This model lowers expansion costs, helping the company complete a nationwide rollout in a short period. Store growth in lower-tier cities was particularly strong, with the share of the lower-tier market rising from 19.8% in 2023 to 26.6% as of September 2025.
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Cooper herself appreciates how sequels arrive so quickly. They are ready in a couple of months, and they almost always tie up the story arcs, she said. Netflix shows, on the other hand, could take years between seasons or could be cancelled after two seasons.
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